All of the following factors should be considered when selecting a test market location, except:
A) consumer confidence.
B) ethnic composition.
C) population size.
D) media isolation.

Question

Quizplus · Accepted Answer

Consumer confidence is not typically a primary factor considered when selecting a test market location. Factors like ethnic composition, population size, and media isolation are more directly relevant to how well a test market can isolate variables and accurately predict broader market reactions.

All of the Following Factors Should Be Considered When Selecting