After encountering an exceptionally good cashier, we might see an average cashier and evaluate him as below average.This is an example of
A) the contrast effect.
B) the halo effect.
C) first impression bias.
D) stereotyping.
E) projection.

Question

Quizplus · Accepted Answer

The contrast effect occurs when our judgment of something is influenced by our perception of the differences between it and something else we have recently encountered. In this case, encountering an exceptionally good cashier can lead to a contrast effect where an average cashier is perceived as below average because they don't measure up to our recent experience with the exceptional cashier.

After Encountering an Exceptionally Good Cashier, We Might See an Average