To discover how a target audience might react to a new adcampaign,marketing executives
A)brainstorm among themselves.
B) conduct focus groups.
C) brainstorm with marketing executives from other firms.
D)start the campaign and then poll people on its effectiveness.

Question

Quizplus · Accepted Answer

Conducting focus groups allows marketers to gather direct feedback from the target audience and make any necessary adjustments before launching the ad campaign. Brainstorming among themselves or with other marketing executives may provide some insights, but it does not provide direct input from the target audience. Starting the campaign and then polling people on its effectiveness is not an effective strategy as it does not allow for any changes to be made before the campaign is launched.

To Discover How a Target Audience Might React to a New