According to marketing experts, positioning is not something you do to a product, it's something you do:
A)to your competitors
B)in the mind of the potential customer
C)to your organization and products
D)to your competitor's product
E)All of the above are correct.

Question

Quizplus · Accepted Answer

Positioning refers to the perception of a product or brand in the mind of the customer. Therefore, it is something that needs to be done in the mind of the potential customer, not to competitors or the organization's products. While competitors and their products may be taken into consideration, the ultimate focus is on how the customer perceives and differentiates the product or brand.

According to Marketing Experts, Positioning Is Not Something You Do