The PRIZM segmentation model discussed in your readings is based in what market segmentation strategy?
A)Demographic segmentation
B)Geo-dernographic segmentation
C)Psychographic segmentation
D)Behavioral-based segmentation
E)Price segmentation

Question

Quizplus · Accepted Answer

The PRIZM segmentation model is based on geodemographic segmentation, which combines geographic and demographic data to identify consumer segments based on their lifestyle, behavior patterns, and shared characteristics. It divides the population into 68 segments based on demographics such as age, income, education, and occupation, as well as geographic location, such as urban or rural areas. Therefore, option B is the correct choice.

The PRIZM Segmentation Model Discussed in Your Readings Is Based