The differences between competing varieties of toothpaste are small and consumers spend little time weighing the available toothpaste options. By contrast, there are sizeable differences between computer operating systems, and people consider the alternatives carefully. Based on this information, which of the following statements is probably the most reasonable with respect to the effectiveness of classical conditioning principles in advertising toothpaste on the one hand, and computer operating systems on the other
A)Classical conditioning principles would be highly effective in advertising both types of products.
B)Classical conditioning principles would be not be effective in advertising either type of product.
C)Classical conditioning principles would be more effective in advertising computer operating systems than in advertising toothpaste.
D)Classical conditioning principles would be more effective in advertising toothpaste than in advertising computer operating systems.

Question

Quizplus · Accepted Answer

Classical conditioning principles are more effective when consumers do not engage in a detailed evaluation of the product, as is the case with toothpaste. Since consumers spend little time weighing toothpaste options, associating the product with positive stimuli (classical conditioning) can be more effective. In contrast, computer operating systems involve careful consideration and comparison, making classical conditioning less effective.

The Differences Between Competing Varieties of Toothpaste Are Small and Consumers