In an advertisement that uses classical conditioning to persuade, the product or service being promoted is usually a(n):
A)unconditioned stimulus
B)conditioned stimulus
C)positive reinforcer
D)negative reinforcer

Question

Quizplus · Accepted Answer

In classical conditioning within advertising, the product or service is typically presented as a conditioned stimulus. This means it is paired with an unconditioned stimulus that naturally elicits a positive emotional response, with the goal of transferring that positive response to the product or service itself.

In an Advertisement That Uses Classical Conditioning to Persuade, the Product