When screening ad agencies, all of the following criteria might be used except:
A)market coverage.
B)cost of agency talent and expense.
C)quality of coverage.
D)expertise with developing a central international campaign.
E)scope and quality of support services.

Question

Quizplus · Accepted Answer

The cost of agency talent and expense is not typically a criterion for screening ad agencies, as the focus is more on the agency's capabilities, expertise, and the quality of services they provide.

When Screening Ad Agencies, All of the Following Criteria Might