Question 1

Figure 4-6
-According to Figure 4-6, D defines what level in the Maslow hierarchy of needs?
A) social
B) safety
C) physiological
D) self-actualization
E) personal

Accepted Answer

The answer of  Figure 4-6
-According to Figure 4-6, D...

Question 2

Figure 4-6
-According to Figure 4-6, C defines what level in the Maslow hierarchy of needs?
A) physiological
B) personal
C) social
D) safety
E) self-actualization

Accepted Answer

In Maslow's hierarchy of needs, the "social" level refers to the need for love, belonging, and interpersonal relationships, which is often represented by the letter C in diagrams of the hierarchy.

Question 3

Figure 4-6
-According to Figure 4-6, E defines what level in the Maslow hierarchy of needs?
A) physiological
B) self-actualization
C) social
D) personal
E) safety

Accepted Answer

The answer of  Figure 4-6
-According to Figure 4-6, E...

Question 4

Figure 4-6
-Figure 4-6 depicts the Maslow
A) motivation for preservation.
B) products pyramid.
C) hierarchy of needs.
D) ladder of effects.
E) psychosocial influences.

Accepted Answer

Maslow's hierarchy of needs is a psychological theory proposed by Abraham Maslow, which is often depicted as a pyramid with different levels representing human needs.

Question 5

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called
A) physiological.
B) safety.
C) social.
D) personal.
E) self-actualization.

Accepted Answer

Maslow's hierarchy of needs is arranged in a pyramid, with the most basic physiological and safety needs at the base, followed by social needs. Personal fulfillment needs, such as creativity, self-expression, and achieving one's full potential, are located at the top of the pyramid and are referred to as self-actualization needs. Therefore, the best choice is E, self-actualization.

Question 6

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?
A) physiological needs
B) self-actualization needs
C) safety needs
D) social needs
E) personal needs

Accepted Answer

The "Be All You Can Be" slogan appeals to self-actualization needs, the highest level on Maslow's hierarchy of needs, as it suggests that joining the Army can help individuals achieve their full potential and become the best version of themselves.

Question 7

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as ________ needs.
A) physiological
B) safety
C) personal
D) social
E) self-actualization

Accepted Answer

The needs for achievement, status, prestige, and self-respect are all related to a person's sense of self and self-esteem. These needs are therefore considered personal needs in Maslow's hierarchy, as they pertain to the individual's sense of self rather than their social or physiological needs.

Question 8

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?
A) physiological
B) safety
C) social
D) personal
E) self-actualization

Accepted Answer

Using a high-end credit card like an American Express Centurion Card satisfies personal needs related to esteem and status, which are part of the esteem level in Maslow's hierarchy of needs.

Question 9

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's ________ needs in the Maslow hierarchy of needs.
A) physiological
B) personal
C) psychological
D) social
E) self-actualization

Accepted Answer

The quote from Thoreau encourages consumers to pursue their dreams and aspirations, which is consistent with the self-actualization need in Maslow's hierarchy of needs. This need relates to the desire to fulfill one's full potential and achieve personal growth and development, which would be appealing to consumers who are looking for a sense of purpose or meaning in their lives.

Question 10

Food in the Maslow hierarchy of needs is an example of a ________ need.
A) self-actualization
B) personal
C) social
D) safety
E) physiological

Accepted Answer

The hierarchy of needs proposed by Abraham Maslow puts physiological needs at the bottom, followed by safety, social, esteem, and self-actualization needs. Physiological needs refer to basic requirements for human survival, such as food, water, shelter, and sleep. Therefore, food falls under the physiological need category.

Question 11

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?
A) intellectual needs
B) emotional needs
C) elf-actualization needs
D) religious needs
E) psychological needs

Accepted Answer

Self-actualization needs are at the highest level in Maslow's hierarchy of needs, representing the fulfillment of personal potential and self-improvement.

Question 12

Figure 4-6
-According to Figure 4-6, A defines what level in the Maslow hierarchy of needs?
A) personal
B) safety
C) social
D) physiological
E) self-actualization

Accepted Answer

In Maslow's hierarchy of needs, self-actualization is the highest level, representing the fulfillment of personal potential and self-improvement.

Question 13

A college education would satisfy needs at what level of the Maslow hierarchy?
A) physiological
B) self-actualization
C) personal
D) safety
E) social

Accepted Answer

A college education would satisfy needs at the self-actualization level, which is the highest level in Maslow's hierarchy. Self-actualization needs are related to personal growth, achieving one's potential, and fulfilling one's life purpose. A college education can provide opportunities to acquire knowledge and skills, develop critical thinking and problem-solving abilities, and pursue a career that aligns with one's interests and values, all of which can contribute to self-actualization.

Question 14

Personal fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as
A) physiological needs.
B) social needs.
C) safety needs.
D) personal needs.
E) self-actualization needs.

Accepted Answer

Personal fulfillment falls under the self-actualization needs, which are the highest-order needs in Maslow's hierarchy. These needs involve achieving one's full potential, self-fulfillment, and personal growth.

Question 15

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?
A) physiological and self-actualization
B) self-actualization and social
C) personal and physiological
D) safety and social
E) social and personal

Accepted Answer

The answer of Staying at a luxury hotel would satisfy...

Question 16

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' ________ needs in the Maslow hierarchy of needs.
A) physiological
B) personal
C) interaction
D) social
E) psychological

Accepted Answer

eHarmony's appeal is to satisfy consumers' social needs in the Maslow hierarchy of needs, as it aims to connect people with potential romantic partners and foster social relationships.

Question 17

Figure 4-6
-According to Figure 4-6, B defines what level in the Maslow hierarchy of needs?
A) physiological
B) safety
C) self-actualization
D) personal
E) social

Accepted Answer

The answer of  Figure 4-6
-According to Figure 4-6, B...

Question 18

Status in the Maslow hierarchy of needs is an example of a ________ need.
A) self-actualization
B) personal
C) social
D) safety
E) physiological

Accepted Answer

The answer of Status in the Maslow hierarchy of needs...

Question 19

The Maslow ________ is based on the idea that motivation comes from a need.
A) motivation for preservation
B) products pyramid
C) hierarchy of needs
D) ladder of effects
E) psychosocial influences

Accepted Answer

The Maslow hierarchy of needs is a theory that suggests that human motivation is based on different levels of needs, starting from basic physiological needs such as food and shelter, safety needs, social needs, esteem needs, and finally self-actualization needs. This theory suggests that needs at lower levels must be met before individuals can move up to the next level of needs.

Question 20

Friendship in the Maslow hierarchy of needs is an example of a ________ need.
A) self-actualization
B) personal
C) social
D) safety
E) physiological

Accepted Answer

Friendship falls under the social needs category in Maslow's hierarchy of needs, which includes the need for love, belonging, and social interaction. This category comes after physiological and safety needs and before esteem and self-actualization needs.

Quiz 4: Understanding Consumer Behavior

Figure 4-6 -According to Figure 4-6, D defines what level in the Maslow hierarchy of needs?

Figure 4-6 -According to Figure 4-6, C defines what level in the Maslow hierarchy of needs?

Figure 4-6 -According to Figure 4-6, E defines what level in the Maslow hierarchy of needs?

Figure 4-6 -Figure 4-6 depicts the Maslow

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as ________ needs.

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's ________ needs in the Maslow hierarchy of needs.

Food in the Maslow hierarchy of needs is an example of a ________ need.

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Figure 4-6 -According to Figure 4-6, A defines what level in the Maslow hierarchy of needs?

A college education would satisfy needs at what level of the Maslow hierarchy?

Personal fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' ________ needs in the Maslow hierarchy of needs.

Figure 4-6 -According to Figure 4-6, B defines what level in the Maslow hierarchy of needs?

Status in the Maslow hierarchy of needs is an example of a ________ need.

The Maslow ________ is based on the idea that motivation comes from a need.

Friendship in the Maslow hierarchy of needs is an example of a ________ need.