Brynn has always wanted to open a hair salon. While Brynn has experience in cutting and styling hair, she always gets amazing reviews for her specialty hair coloring abilities. So, rather than open a hair salon that offers a wide variety of cuts and styles, Brynn has decided to open a specialty hair salon solely devoted to the needs of individuals who regularly color their hair. This is an example of
A)market segmentation.
B)limited marketing.
C)market fragmentation.
D)repositioning.
E)mass marketing.

Question

Quizplus · Accepted Answer

The Answer of Brynn has always wanted to open a hair salon. While Brynn has experience in cutting and styling hair, she always gets amazing reviews for her specialty hair coloring abilities. So, rather than open a hair salon that offers a wide variety of cuts and styles, Brynn has decided to open a specialty hair salon solely devoted to the needs of individuals who regularly color their hair. This is an example of
A)market segmentation.
B)limited marketing.
C)market fragmentation.
D)repositioning.
E)mass marketing.

Brynn Has Always Wanted to Open a Hair Salon