The first step marketers should take when deciding how best to position their product is to
A)analyze competitors' positions.
B)clearly define its competitive advantage.
C)define the product attributes that make it unique.
D)determine what market segments will be interested in the product.
E)evaluate consumer feedback.

Question

Quizplus · Accepted Answer

The first step in positioning a product is to determine the target market segments that will be interested in the product, as this will guide all subsequent positioning decisions.

The First Step Marketers Should Take When Deciding How Best