Which of the following terms refers to a customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers?
A) customer equity
B) customer profitability
C) customer lifetime value
D) customer-perceived value
E) share of customer

Question

Quizplus · Accepted Answer

Customer-perceived value is the term that refers to a customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers.

Which of the Following Terms Refers to a Customer's Evaluation