The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is referred to as _.
A) customer relationship management
B) societal marketing
C) enterprise resource planning
D) perceived-value management
E) partner relationship management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) focuses on building and maintaining profitable customer relationships by delivering superior value and satisfaction.

The Overall Process of Building and Maintaining Profitable Customer Relationships