Which of the following is an example of a combination of sales promotions and direct marketing?
A) a company's sales representatives meeting customers directly to present customized offerings
B) a company sending an e-mail to a customer about a discount on a product during a holiday season
C) a company holding a press conference to talk about their new product
D) a company releasing a nationwide television ad about every buyer having a chance to win a lottery prize
E) a company giving discounts on their product prices in order to gain a brand image
Correct Answer:
Verified
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