Which of the following is an effect of the advancement of technology on marketing?
A) Consumers rely less on marketer-supplied information than in the past.
B) Fragmented markets have assimilated into a few mass markets.
C) Marketers have increasingly moved toward mass-marketing techniques.
D) Marketers go through more intermediaries to connect with consumers.
E) Marketers tend to supply less information to consumers than in the past.

Question

Quizplus · Accepted Answer

Advancements in technology have empowered consumers with access to vast amounts of information online, reducing their reliance on marketer-supplied information.

Which of the Following Is an Effect of the Advancement