In a promotion mix, involve(s) personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.
A) advertising
B) direct marketing
C) indirect procurement
D) predictive analyticals
E) public relations

Question

Quizplus · Accepted Answer

Direct marketing involves personally connecting with targeted individual consumers to obtain an immediate response and build lasting relationships.

In a Promotion Mix, Involve(s) Personally Connecting with Carefully Targeted