Which of the following is true of perceptual positioning maps?
A) They are used to divide buyers into groups based on their perceived income and age.
B) They are used to analyze consumer perceptions of a brand relative to competing products.
C) They are used by marketers to identify supplier and retailer perceptions of a product.
D) They are used by marketers to divide a market into smaller groups with distinct characteristics.
E) They are used to plot the geographic segments that a company needs to target.

Question

Quizplus · Accepted Answer

Perceptual positioning maps are tools used to visualize consumer perceptions of a brand in relation to its competitors, helping marketers understand how their brand is positioned in the market.

Which of the Following Is True of Perceptual Positioning Maps