A brand difference is said to be preemptive if .
A) buyers can afford to pay for the difference
B) the difference is communicable
C) competitors cannot easily copy the difference
D) the difference is beneficial to customers
E) the difference can be introduced profitably

Question

Quizplus · Accepted Answer

A preemptive brand difference is one that competitors cannot easily copy, giving the brand a competitive advantage.

A Brand Difference Is Said to Be Preemptive If