In recent years, there has been an increased use of relationship marketing, which emphasizes the market-segment-of-one concept.

Question

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Relationship marketing focuses on building long-term relationships with individual customers, rather than treating all customers as a homogenous group. This approach emphasizes the market-segment-of-one concept, where companies strive to tailor their products and marketing efforts to the specific needs and preferences of each customer.

In Recent Years, There Has Been an Increased Use of Relationship