What aspect of the product is being described when an appliance store salesperson explains that each refrigerator comes with a five-year extended warranty and a seven-year maintenance plan?
A)actual product
B)associated services
C)product style
D)product position
E)product concept

Question

Quizplus · Accepted Answer

The salesperson is describing associated services, in this case the extended warranty and maintenance plan.

What Aspect of the Product Is Being Described When an Appliance