Marketers need to think about the product offer as more than just its physical characteristics or its basic service function. Which component includes associated services such as warranties, financing, support, and after-sale service?
A)augmented product
B)core customer value
C)actual product
D)modified product
E)core product

Question

Quizplus · Accepted Answer

The augmented product includes associated services such as warranties, financing, support, and after-sale service. The core customer value is the basic service function that the product provides. The actual product is the physical characteristics of the product. The modified product is the product that has been altered to meet the specific needs of a customer or market segment. The core product is the main benefit that the customer receives from the product.

Marketers Need to Think About the Product Offer as More