Which of the following terms is defined as the act of transmitting verbal and nonverbal information and understanding between seller and buyer?
A)communication
B)encoding
C)persuasion
D)decoding
E)message-casting

Question

Quizplus · Accepted Answer

Communication is the act of transmitting verbal and nonverbal information and understanding between seller and buyer. Encoding involves putting a message into a symbolic form, while decoding involves converting a symbolic message into its intended meaning. Persuasion is the act of attempting to change someone's attitudes or behaviors, while message-casting is a term that does not have a commonly accepted definition in the context of marketing or sales.

Which of the Following Terms Is Defined as the Act