Which of the following is NOT one of the eight steps for increasing sales to customers?
A)develop an account penetration program
B)fight for shelf space and positioning
C)assist the product's users
D)assist the retailer's salespeople
E)concentrate on diminishing your distribution

Question

Quizplus · Accepted Answer

Diminishing distribution would actually decrease sales to customers, which goes against the objective of the eight steps. The other choices, A through D, are all viable steps for increasing sales to customers.

Which of the Following Is NOT One of the Eight