Which of the following sentences best captures the notion of relationship marketing?
A)trying to form relationships with employees of different companies
B)refusal to deal with anyone except the purchasing agents
C)completing transactions one at a time
D)the creation of customer loyalty and retention
E)invite many purchasing agents to a social event and discuss business there

Question

Quizplus · Accepted Answer

Relationship marketing is about creating customer loyalty and retention, which means building relationships with customers beyond just completing transactions. This involves understanding customers' needs, communicating with them regularly, and providing personalized service to keep them coming back. Options A, B, C, and E are not focused on building relationships with customers.

Which of the Following Sentences Best Captures the Notion of Relationship