A writer receives an Emmy and while on stage, the camera pans to her red sneakers.Over the next week, stores across the country sell out of these same sneakers.This phenomenon is known as ____________.
A)Status value
B)Status generalization
C)Status Construction
D)Status characteristic

Question

Quizplus · Accepted Answer

Status value refers to the perceived worth or desirability of a product or service based on its association with a particular status or social group. In this case, the sneakers became desirable because they were associated with the Emmy-winning writer, who is seen as a high-status individual.

A Writer Receives an Emmy and While on Stage, the Camera