In marketing and sales messages, what is the primary difference between selling points and benefits?
A) Selling points are ethical to use whereas benefits are not.
B) Selling points focus on the user rather than the product.
C) Selling points focus on the product rather than the user.
D) Selling points are unethical to use whereas benefits are not.

Question

Quizplus · Accepted Answer

Selling points are features or characteristics of the product, while benefits are the positive outcomes or results that the customer will receive from using the product. Selling points tend to focus on the product itself whereas benefits tend to focus on the customer and their needs. Therefore, option C correctly states that selling points focus on the product rather than the user, and benefits focus on the user rather than the product.

In Marketing and Sales Messages, What Is the Primary Difference