_____, often called conjoint analysis, is a technique that is commonly used in concept evaluation.
A) AR gap analysis
B) Attribute analysis
C) OS gap analysis
D) Trade-off analysis

Question

Quizplus · Accepted Answer

Trade-off analysis is commonly known as conjoint analysis and is used to evaluate concept by analyzing the preferences and trade-offs made by consumers between different attributes of a product or service. It helps in understanding how consumers prioritize and make trade-offs among different attributes and features.

_____, Often Called Conjoint Analysis, Is a Technique That Is