The reason it is important to use determinant attributes in making market maps is:
A) to group individual respondents together into benefit segments based on their preferences.
B) to identify market segmentation techniques for potential markets.
C) to find a spot on the map where a gap offers potential as a new item.
D) to reduce a large number of attributes to a small number of underlying factors.

Question

Quizplus · Accepted Answer

Determinant attributes help identify gaps in the market map where there is potential for introducing new products that meet unmet consumer needs.

The Reason It Is Important to Use Determinant Attributes in Making