One of the methods to position a product in the marketplace is to use attributes. In this context, which of the following is an attribute?
A) Benefits
B) Surrogates
C) Expert opinions
D) Metaphors

Question

Quizplus · Accepted Answer

Attributes refer to the characteristics, features or qualities of a product that make it unique or desirable. Benefits are one type of attributes and are the positive outcomes or advantages that the target customer can derive from using the product. Surrogates are substitutes for the primary product (e.g. generic medications), expert opinions are recommendations from authoritative sources and metaphors are comparisons between the product and a concept or idea (e.g. "Apple's Macbook is like a work of art").

One of the Methods to Position a Product in the Marketplace