_____ information in combination with brand perceptions can be very helpful in developing a product positioning strategy.
A) End-use segment
B) Geographic segment
C) Demographic segment
D) Benefit segment

Question

Quizplus · Accepted Answer

Benefit segment information can provide insights into what specific benefits are important to different customer groups. Combining this with brand perceptions can help a company position its product in a way that resonates with the target audience. End-use, geographic, and demographic segment information may also be helpful in developing a product positioning strategy, but they are not specifically mentioned as being useful in combination with brand perceptions.

_____ Information in Combination with Brand Perceptions Can Be Very