A firm desiring to use two or more market testing techniques for a new product is most likely to begin with a _____ method.
A) pseudo sale
B) controlled sale
C) trial sale
D) full sale

Question

Quizplus · Accepted Answer

A pseudo sale method is often used initially as it allows the firm to gauge potential customer interest and reactions without fully committing resources to a full-scale market test.

A Firm Desiring to Use Two or More Market Testing