Customer delight is a function of three components: ___________, ____________, and ____________.
A)personality; arousal; positive affect
B)unexpectedly high performance; arousal; positive affect
C)low expectations; arousal; personality
D)satisfaction; high expectations; arousal
E)arousal; unexpectedly high performance; satisfaction

Question

Quizplus · Accepted Answer

Customer delight occurs when a customer experiences unexpectedly high levels of performance, which leads to arousal and positive affect. This combination provides a memorable experience that exceeds the customer's expectations and can lead to increased customer loyalty and positive word-of-mouth advertising.

Customer Delight Is a Function of Three Components: ___________, ____________

Customer Delight Is a Function of Three Components: _, __