Question 1

The attitude of U.S. firms toward research and development is best described by which of the following?
A) The veil of secrecy is being lifted, resulting in more collaboration.
B) Firms are more cutthroat than ever and less cooperative with each other.
C) Firms are less interested in working with universities.
D) Firms are feeling less competitive pressure.
E) Firms are less involved with research consortia than ever.

Accepted Answer

The passage suggests that the veil of secrecy is being lifted and more collaboration is happening, indicating that firms are becoming more open to sharing their research and development findings.

Question 2

Discuss some ways in which management information systems can benefit a company.

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The answer of Discuss some ways in which management information...

Question 3

Identify and describe three approaches for determining a business' worth.

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Question 4

Business analytics
A) is retrospective rather than predictive.
B) enables a firm to learn from experience and to make current and future decisions based on prior information.
C) uses mathematical models that enhance decision making at only the topmost levels of management.
D) can enable a company to benefit from measuring risk, but it cannot enable the company to manage risk.
E) as an industry is experiencing a decline in revenue.

Accepted Answer

Business analytics enables a firm to learn from experience and make current and future decisions based on prior information. It encompasses both retrospective analysis of past performance and predictive analysis to inform future decisions. It can be used by all levels of management and can help a company manage risk by providing insight into potential outcomes. The industry of business analytics is actually growing and expected to continue to do so in the future.

Question 5

Name five examples of marketing decisions that may require policies.

Accepted Answer

The answer of Name five examples of marketing decisions that...

Question 6

Discuss guidelines used to determine whether a firm should conduct R&D internally or externally.

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Question 7

Explain the important issues involved in deciding whether to go public, i.e., a private firm considering becoming a public firm. Include cost estimates, advantages and disadvantages.

Accepted Answer

The answer of Explain the important issues involved in deciding...

Question 8

What is business analytics and why is it so important in businesses today?

Accepted Answer

The answer of What is business analytics and why is...

Question 9

Explain how to perform a projected financial analysis.

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Question 10

What are the five steps required for perceptual mapping? Give an example of a perceptual map for an organization of your choice.

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The answer of What are the five steps required for...

Question 11

Name five examples of finance and accounting decisions that may require policies.

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The answer of Name five examples of finance and accounting...

Question 12

What are ideal points on perceptual maps? Explain their relation to market segments and demand voids.

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The answer of What are ideal points on perceptual maps?...

Question 13

Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.

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Question 14

Information collection, retrieval, and storage can be used to create competitive advantages in ways such as
A) cross-selling to customers.
B) monitoring suppliers.
C) keeping managers and employees informed.
D) coordinating activities among divisions.
E) all of the above

Accepted Answer

Information collection, retrieval, and storage can be used for all the options mentioned. Cross-selling to customers can be achieved by collecting data on their preferences and purchase history. Monitoring suppliers can be done by storing and analyzing their performance data. Keeping managers and employees informed can be achieved by sharing relevant data and reports. Coordinating activities among divisions can be done by storing and sharing data on projects and resources. Therefore, all the choices are correct.

Quiz 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

The attitude of U.S. firms toward research and development is best described by which of the following?