CRM implementation failure can be attributable to all of the following except?
A) A lack of an approach to analytics
B) Lack of access to customer data
C) The inability to create an enterprise-wide customer relationship strategy
D) The difficulty in integrating CRM applications with legacy systems

Question

Quizplus · Accepted Answer

A lack of access to customer data is not a common cause of CRM implementation failure. In fact, having access to accurate and comprehensive customer data is usually a key driver for implementing CRM systems. The other options (A, C, and D) are all common reasons for CRM implementation failure.

CRM Implementation Failure Can Be Attributable to All of the Following