Customer lifetime value is used to segment customers based upon their?
A) Current profitability only
B) Future profitability only
C) Both current and future profitability
D) Neither current nor future profitability

Question

Quizplus · Accepted Answer

Customer lifetime value takes both current and future profitability into consideration. It is an estimate of the total value a customer will bring to a business over the course of their relationship. This includes not only their current spending, but also their potential for future revenue through repeat purchases and referrals.

Customer Lifetime Value Is Used to Segment Customers Based Upon