One of the major advantages of publicity is that it:
A) is often viewed by consumers as more credible than advertising.
B) gives marketers the maximum possible control over the message.
C) is more accurate at targeting the intended audience than other promotional tools.
D) allows marketers to directly interact with consumers.

Question

Quizplus · Accepted Answer

Publicity often involves coverage by media outlets, which can increase credibility in the eyes of consumers who trust and rely on these sources for information. Unlike advertising, which is paid for by the company, publicity is earned through media coverage, making it more objective and trustworthy.

One of the Major Advantages of Publicity Is That It