The advantage of paid search advertising that makes it especially attractive during tough economic times is its:
A) high accountability.
B) high visibility.
C) high credibility.
D) high flexibility.

Question

Quizplus · Accepted Answer

Paid search advertising allows for tracking and analyzing of metrics such as click-through rates, conversion rates, and return on investment. This makes it highly accountable and provides a clear understanding of the impact on the business's bottom line. Therefore, during tough economic times, where every dollar counts, paid search advertising is an attractive option as it provides measurable results and a strong return on investment.

The Advantage of Paid Search Advertising That Makes It Especially