_____ is the process by which new products spread throughout a market after they are introduced.
A) Promotion
B) Diffusion
C) Branding
D) Licensing

Question

Quizplus · Accepted Answer

Diffusion is the process of how a new product spreads throughout a market after it is introduced. Promotion refers to the marketing activities undertaken to create awareness and interest in a product or service. Branding is the process of creating a unique name and image for a product in the consumers' mind. Licensing refers to the process of granting permission to another company to use an individual's property, such as a trademark, patent, or brand name.

_____ Is the Process by Which New Products Spread Throughout