_____ innovation involves making slight modifications to existing products in an effort to distinguish them from the competition.
A) Continuous
B) Discontinuous
C) Dynamically continuous
D) Dynamically discontinuous

Question

Quizplus · Accepted Answer

Continuous innovation involves making slight modifications to existing products to improve their performance, quality, or design. It helps companies differentiate their products from competitors in the market. Discontinuous innovation (B) refers to a major technological breakthrough or a completely new product that disrupts the existing market. Dynamically continuous (C) innovation involves significant changes to an existing product or technology that require some effort from consumers to learn and adapt to. Dynamically discontinuous innovation (D) refers to a completely new product or technology that requires a significant change in customer behavior or creates a new market.

_____ Innovation Involves Making Slight Modifications to Existing Products in an Effort