Successful product differentiation requires that the:
A) difference be real rather than merely perceived.
B) marketers put most of their efforts into developing an appropriate brand name.
C) product not only be different from those of competitors but also be better.
D) product have a higher cost than those of the competition.

Question

Quizplus · Accepted Answer

Successful product differentiation means that the product is not only different from competitors' offerings but also perceived as better by consumers, which can lead to a competitive advantage.

Successful Product Differentiation Requires That The