Integrated marketing communication is used to coordinate the delivery of a consistent message to consumers through multiple promotional channels.

Question

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Integrated marketing communication, or IMC, aims to deliver a unified and consistent message through various platforms such as advertising, public relations, direct marketing, and social media. This approach helps enhance brand awareness and build relationships with customers by providing a cohesive and compelling message across all promotional channels.

Integrated Marketing Communication Is Used to Coordinate the Delivery of a Consistent