Changes in technology have given consumers the power to control how and when they interact with media.

Question

Quizplus · Accepted Answer

With the rise of technology and the widespread use of devices such as smartphones and tablets, consumers now have the ability to choose which media they consume, when they consume it, and how they consume it. This has led to a shift in power from media companies to consumers, as they now have more control over their media experiences.

Changes in Technology Have Given Consumers the Power to Control