Advertisers often try to use higher-order conditioning by
A) pairing images that evoke good feelings with pictures of their products.
B) sounding loud tones at key points in the advertisement.
C) reducing fear or anxiety as they repeatedly show the same commercial.
D) repeating the same slogan over and over again.

Question

Quizplus · Accepted Answer

Higher-order conditioning involves pairing a neutral stimulus with a conditioned stimulus that has already been associated with an unconditioned stimulus. In advertising, this could involve pairing images or messages that evoke positive emotions with the product being advertised, creating a positive association in the viewer's mind. Option A is the best choice because it describes this process accurately. Option B (sounding loud tones) does not relate to higher-order conditioning, and options C and D (reducing fear/anxiety and repeating a slogan) do not necessarily involve the pairing of stimuli required for higher-order conditioning.

Advertisers Often Try to Use Higher-Order Conditioning by