There are several parameters regarding the pretest of a questionnaire.Of the following,which is MOST accurate?
A)Pretest participants should be representative of the target population under study.
B)The client should always approve of and be present for the pretest.
C)Researcher and client need to agree on a minimum amount of pretests.
D)The pretest should be conducted on samples from a global and a domestic market.

Question

Quizplus · Accepted Answer

Pretest participants should reflect the demographic characteristics of the target population, as this ensures that the questionnaire is properly vetted for all intended audience members. This allows researchers to identify any potential issues with the survey before conducting the entire study, which increases the study's overall validity. The other options are either too specific (e.g., the client should always approve of and be present for the pretest) or too broad (e.g., the pretest should be conducted on samples from a global and a domestic market).

There Are Several Parameters Regarding the Pretest of a Questionnaire