A ________ involves conducting a dry run of the survey on a small,representative set of respondents to reveal questionnaire errors before the survey is launched.
A)field test
B)market test
C)response test
D)pre-test

Question

Quizplus · Accepted Answer

A pre-test, also known as a pilot test, involves conducting a dry run of the survey on a small, representative set of respondents to reveal questionnaire errors before the survey is launched. This helps to ensure the validity and reliability of the survey instrument and avoid potential issues or bias in the responses. A field test involves testing the survey in a real-world setting, a market test involves testing the survey with actual consumers in a specific market, and a response test involves testing specific aspects of the survey, such as the wording of questions or response options.

A ________ Involves Conducting a Dry Run of the Survey