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The Chapter 4 Strategic Focus Highlights Some Concerns and Actions

Question 84

Multiple Choice

The Chapter 4 Strategic Focus highlights some concerns and actions about counterfeiting of Hewlett-Packard's products. All of the following are true EXCEPT


A) In 2008, HP's imaging and printing group lost over $1 billion in revenue to counterfeit ink cartridges.
B) HP's big concern is that counterfeit cartridges lack product quality and integrity and may hurt the firm's reputation.
C) HP employs teams of people to roam the globe looking for counterfeit versions of its products.
D) HP relies only on complaints from consumers about defective products.

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