When a product's unique attributes provide value to customers, the firm is implementing
A) a differentiation strategy.
B) a cost leadership strategy.
C) an integrated cost leadership/differentiation strategy.
D) a single-product strategy.

Question

Quizplus · Accepted Answer

A differentiation strategy focuses on creating unique and distinct attributes that provide value to customers. If a product's unique attributes are able to provide such value, then the firm is implementing a differentiation strategy.

When a Product's Unique Attributes Provide Value to Customers, the Firm