Being first into emerging markets allows firms to build customer loyalties and pick the best suppliers and distributors
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Q43: Global brands can be built through associations
Q44: Encirclement strategies occur when firms use superior
Q45: In today's global marketplace, firms have no
Q46: Coca-Cola and Pepsi's confrontational style of competition
Q47: Offensive competitive strategies include frontal assaults, flanking
Q49: Competitive advantages are often founded on technical
Q50: There are no real advantages in getting
Q51: Any adaptations made to global brands ruin
Q52: When pursuing global brands, firms are careful
Q53: Mega brands can be built by leveraging
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