Global brands can be built through associations with countries of origin such as German engineering, Scotch whisky, or French champagne

Question

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Brands often leverage their countries of origin to build a global reputation, as these associations can evoke perceptions of quality, craftsmanship, and authenticity, like German engineering for precision, Scotch whisky for tradition, and French champagne for luxury.

Global Brands Can Be Built Through Associations with Countries of Origin