Global approaches to branding complicate marketing tasks and increase promotional costs
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Q14: The cross-border marketing of furniture, consumer durables
Q15: When international competition is intense, firms are
Q16: Similarities among countries promote trade and the
Q17: Manufacturers of prepared foods, sport equipment producers
Q18: The globalization movement has resulted in many
Q20: Language similarities among countries do not promote
Q21: A disadvantage of global branding is that
Q22: GE Capital Services and Hewlett Packard Jet
Q23: Once established, global brand reputations tend to
Q24: Firms rarely buy or sell brands
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